Hiring more marketers won’t fix your strategy. Running more ads won’t fix your funnel. Scaling revenue without marketing clarity? That won’t work either.

If you’re a founder, CMO, or growth leader looking for strategic marketing help, you’re in the right place.

I’m Isabel Reyes, and through Not Another Marketer, I help B2B companies turn confusion into direction, and scattered efforts into repeatable demand.

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Why Companies Hire a Marketing Strategist (Before a Marketer)

Most B2B companies hit a point where execution gets ahead of alignment. You’re launching campaigns, writing content, running paid ads—but they aren’t translating into consistent pipeline or revenue.

The problem isn’t effort. It’s the lack of a go-to-market strategy and a clearly owned marketing plan.

That’s where my services come in.

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What I Offer

I work with B2B SaaS companies across Europe and the US who need structure, positioning, and pipeline-focused execution.

My most common services:

🔹 Fractional Head of Marketing

For startups who need senior marketing ownership but aren’t ready to hire full-time. I lead your strategy, campaigns, and team operations with a clear focus on pipeline and performance.

🔹 B2B Marketing Strategy Consultant

For companies looking to fix messaging, define ICPs, sharpen campaign direction, and align teams. You get an external brain and internal structure, without the agency bloat.

🔹 Demand Generation & Campaigns

For businesses ready to scale demand but need smarter planning, ad performance improvements, or full-funnel campaign systems that don’t just generate MQLs—they drive revenue.

🔹 Go-to-Market Advisor for SaaS

For founders launching or repositioning their product. I help define market fit, build early traction campaigns, and map the real customer journey so you can focus resources where it counts.

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Who I Work With

• SaaS companies (Seed to Series B)
  
  
• B2B startups with growing but unfocused marketing
  
  
• In-house teams missing strategic support
  
  
• Founders or GTM leaders looking for an experienced second brain
  
  

Whether you're growing too fast without clarity, or not fast enough to prove ROI, I build the strategy and operating system that marketing teams can execute and scale.

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What Makes This Different

I’m not an agency. I’m not a freelancer chasing hours. I work as a partner to your leadership team and your marketers—helping diagnose what’s wrong, align on what matters, and move fast with fewer blockers.

I bring a mix of:

• Strategic thinking
  
  
• Revenue-centered planning
  
  
• Deep campaign experience
  
  
• A bias for clear decisions over buzzwords
  
  

And yes, I’m also a mom and founder—so I know what lean, efficient, sustainable growth actually takes.

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Ready to Get Started?

If you’re searching for a B2B marketing consultant or need a fractional CMO alternative, let’s talk.

You can also start with a team & marketing diagnostic—a quick way to uncover what’s missing, what’s working, and what you can fix without hiring a whole new team.

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