If you're a SaaS founder, a sales leader, or a revenue-focused CEO, you’re probably tired of vanity metrics, disconnected campaigns, and teams that aren’t aligned around the same business goals. What you actually need is not just a marketer—you need a B2B marketing strategist.

Someone who can fix what’s broken, focus your message, and connect your marketing activity to revenue.

That’s where I come in.

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What Most B2B Companies Get Wrong

Too many B2B companies hire marketing roles based on activity, not outcomes. You don’t need more content if your ICP isn’t clear. You don’t need more ads if your funnel is leaking. And you don’t need a marketing generalist when what’s missing is a plan.

If you’re not seeing traction, it’s likely not an execution issue—it’s a strategy gap.

A B2B strategist helps bridge that gap by focusing on what drives pipeline, what resonates with buyers, and what keeps Sales and Marketing accountable to the same result.

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What a B2B Marketing Strategist Actually Does

A strategic marketing partner does more than build campaigns. They help you:

• Define and refine your go-to-market strategy
  
  
• Map your ICPs and prioritize what matters
  
  
• Align your messaging to buyer needs
  
  
• Build demand generation plans tied to pipeline
  
  
• Audit your tech stack, lead flow, and funnel health
  
  
• Create campaign frameworks and content mapped to journey stages
  
  
• Set clear performance metrics linked to revenue—not reach
  
  

If your marketing team is overwhelmed, underperforming, or unclear on priorities, a strategist can bring structure, clarity, and impact fast.

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What I Offer at Not Another Marketer

At Not Another Marketer, I work as a fractional marketing lead, advisor, or campaign strategist—depending on what your business needs most right now.

I’ve gone from bootstrapping my own projects to leading international SaaS marketing teams and helping early-stage startups turn directionless campaigns into repeatable demand engines.

I work best with:

• SaaS companies between Seed and Series B
  
  
• B2B brands that need to rethink positioning, pipeline strategy, or product marketing
  
  
• Teams that are capable, but need clarity and leadership to move faster
  
  

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Who This Is For

If you landed here looking for:

• B2B marketing strategist for SaaS
  
  
• Fractional head of marketing
  
  
• Go-to-market strategy consultant
  
  
• Demand generation for B2B
  
  
• Marketing advisor for startups
  
  

You're in the right place. I’ve been where you are—and helped teams get to the next stage without bloated budgets, misaligned campaigns, or endless trial and error.

Diagnose Your Marketing Team

Not sure where the gaps are?

Let’s fix that. I offer a focused Marketing Team & GTM Diagnostic where we assess:

• What’s working vs. what’s just noise
  
  
• Where your strategy breaks between departments
  
  
• What capabilities your team actually needs
  
  
• How to connect marketing activity directly to revenue outcomes
  
  

No fluff. Just clear direction.

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